Is spending big bucks for a water bottle the next green trend?
August 12, 2008
Of course by now everybody knows that drinking water from Bisphenol-A containing plastic is bad and we are looking for alternatives. There’s no question that we should all be looking for better solutions to the habit of carrying water, and several companies have responded. We did a quick survey of our contacts to see what they were doing.
Some use aluminum , many rely on their trusty Nalgene (Now BPA free),recycled glass bottles or the Camelback and all have their virtues. But where’s the marketing sex appeal?
it’s right here. Designed by design firm RKS Design, KOR ONE hydration vessels will be on sale at their website shortly.
What interested me about this particular company is how well they have marketed the product. It’s on blogs everywhere, links are popping up in Twitter touting the design, the KOR Stone (TM) (A disc shaped slip of paper that inserts into the lid with a mantra printed on it to inspire you each time you open the lid.) People relate the design to Apple. I certainly think they’ve modeled their marketing after Apple’s as well. The bottles aren’t even on the market yet, but here we are, wishing we had one!
Like SIGG, KOR donates 1% of sales to non-profits focusing on water related issues, and the company mission states “we need to be sustainable, ethical and transparent throughout all our business practices”.
Good for them.
Comments
Got something to say?
-
Subscribe
Currently Reading
