Green marketing
June 6, 2008
If you really want your business to be green, don’t leave out the marketing and partnerships. Look for marketing companies that can help you reach new partners who think like you do. Look for progressive companies who promote a positive attitude towards the environment and the world at large.We took a survey of marketing companies that can help you make green a part of your marketing plan. Ask your current marketing agency what their thoughts are on green. You might be surprised to find that they’ve been thinking a lot about it but think their clients might not yet be ready to talk about it. Let them know that’s a bad assumption and encourage them to get green.
Here’s a couple to think about.
Dwell Creative "Dwell Creative promotes progressive brands and causes that affirm positive environmental, natural and cultural character."
Featured in the New York Times and The Washington Post, this agency has lots to say about green marketing. Keep an eye on their blog too. These guys don’t pull their punches.
J. Ottman Consulting Jacquelyn Ottman is a voice for green marketing. NPR, Treehugger.com and the New York times have reached out to her for her knowledge about green products and marketing, and she’s written a 
book on green marketing.
Her client list includes several Fortune 500 companies, and her own company has made a serious commitment to be as green as possible, from ZipCar rentals to Free Trade tea in the office.
Do you know of a green marketing company? Got a green marketing story to tell? Tell us in the comments section or email us.
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